Content marketing is a kind of Digital Marketing which is very broad and there are 4 main goals of Content Marketing:

1. Awareness

2. Interest

3. Evaluation

4. Purchase

Please note that there are many types of digital marketing that you can find out more about “7 Popular Types of Digital Marketing”

Here are some ideas for Content Marketing or types of Content Marketing that we can do.

Contents that help customers solve any problem and get answers:

• Articles

• Blog

• Infographic

• Podcasts

• Video

• E-books

• Downloadable form

Type of content that provides a specific solution to any problem to customers:

• Video tutorial on how to do something

• Presentation

• Worksheets that provide knowledge, etc.

Types of contents that helps buyers decide which service to buy or use:

• Give sample products

• Questions and Answers (Q&A)

• Show the number

• Tips to buy something

• Give the test

Types of content that motivate customers to buy:

• Live

• Consulting

• Coupons

• Workshop offer

There is no magic strategy for content marketing instead of create multiple of contests post it and observing which ones your customers like and know clearly about your target audience and finally try! It takes time, Be patience !!!