You might wonder, especially business owners, what the difference is between Boosted Posts, Facebook Ads. 

In fact, both of these methods are good, but how effective they are depends on the purpose of your boosting. Therefore, business owners should make a clear decision before creating boosting, because some goals you can achieve by just using the Boosted Post, while some goals require you to create boost in campaign, which we call Facebook Ads.

Firstly, you should understand the words “Boosted Posts” and “Facebook Ads or Boost in Campaign” .

1. What is Boosted Posts ?

Boosted Post is the process that you can apply money to in order to boost it to an audience of your choosing on your page’s timeline directly. This method is the easiest way to advertise on Facebook.

2. What is Facebook Ads (Boost in Campaign )?

Facebook Ads (Boost in Campaign) is created through Ads Manager and it allows you to do more advanced customization. This way, there are many goals that you can choose from to create a boost, and all of them help your reach the target customers and specific goals of your business.

3. What can you do in Boosted Posts and Facebook Ads?

What can you do in Boosted Posts?

There are only 3 steps in Boosted Posts that you need to complete:

• Target customers: What kind of people would you like to get connected with or reach to? 

• Determine the budget : How much do you plan to spend in this boost?

• Seting time: How long do you want this boost to run?

What you can do in Facebook Ads?

• Choose different ad placements

• Use specific ad objectives

• Maintain creative control

• Use advance targeting capabilities

4. When should you use boosted posts/Facebook Ads?

First of all, you need to set your goals, what you want from that boosting?

If you want to get engagements on your page such as Like, Comments, share or overall brand awareness, So Boost Post is enough. But if you want to create more advance boosting and Facebook Ads can optimize for app installs, website conversions, video views, shop orders and more.

*More more information, go to see in Business Help Center